Wunderman’s Daniel Morel on Building a School in Laos
Every so often, something striking happens that has a profound impact on one’s view of the world. It happened to me when Geoff Collins, Wunderman’s now-retired office head in Bangkok, told me about his motorbike trip along the Mekong River in Northern Laos. He and his brother witnessed how the lack of educational resources seemed to be a severe disadvantage to residents in the area, so they decided to volunteer their time to help a village during their stay.
This village had no roads, cars, phones or reliably distributed electricity and, making it even more difficult for Geoff, no one there spoke English. Hearing Geoff’s story, I became captivated by his mission, which in turn became my own.
