Campaña digital para recaudar fondos – ExpokNews

Una campaña digital para recaudar fondos te muestra como una foto puede ayudar a combatir dos de los problemas globales.

¿Alguna vez pensaste que una foto podría ser la base para combatir el hambre o la pobreza?, ¿no? Esta campaña digital para recaudar fondos quiere enseñarte cómo una fotografía puede ser mucho más poderosa de lo que algunos piensan.

Hambre y pobreza, ¿van de la mano?

El Programa de las Naciones Unidas para el Desarrollo señala que alrededor de 800 millones de personas todavía viven con menos de 1,25 dólares al día, lo que equivale a casi 24 pesos, mientras que cerca de 795 millones de personas no tienen para comer.

Los Objetivos de Desarrollo Sostenible número 1 y 2, tienen como finalidad erradicar precisamente la pobreza y terminar con la crisis alimentaria. Con eso en mente, marcas y organizaciones, han creado varios proyectos a favor del hambre cero que a su vez ayuden a combatir también la pobreza.

Para algunos líderes la solución para combatir la inseguridad alimentaria se encuentra en erradicar primero la pobreza y crear iniciativas y campañas enfocadas en el cumplimiento de ambos objetivos.

Recientemente, una campaña digital para recaudar fondos, logró hacer ruido e incentivar a que las personas no solo entiendan la gravedad de la crisis alimentaria y la pobreza, sino que se unieran a la lucha por combatir ambos problemas y fomentar el cumplimiento de los ODS.

Campaña digital para recaudar fondos

Existen organizaciones que utilizan el Influencer Marketing para hacer mayor presencia, no obstante, son pocos los voceros que representan bien a estas iniciativas por estar realmente comprometidos con la causa social o ambiental.

El fotografo Martin Schoeller, cuyo trabajo ha formado parte de editoriales como Rolling Stones, GQ o TIME, y y algunas de sus fotografías están incluidas en la colección permanente de National Portrait Gallery, no solo se comprometió de lleno con la organización Greater West Hollywood Food Coalition, que desde 1987 se ha encargado de apoyar y alimentar a las personas sin hogar de los Ángeles, sino que ayudó a impulsar una campaña digital para recaudar fondos que es digna de admirar.

La organización Greater West Hollywood Food Coalition se integra de voluntarios que se hacen responsables de cuidar y alimentar entre 100 y 200 personas cada noche; los voluntarios además de ofrecerles comida, buscan establecer un puente de comunicación, inclusión y empoderamiento que les sirva a las personas para mejorar su calidad de vida.

Conociendo toda la labor y compromiso social de la organización, Martin Schoeller comenzó la campaña #SycamoreandRomaine con el objetivo de crear una campaña digital para recaudar fondos que serán destinados para adquirir una casa permanente para la organización, debido a que sus recientes instalaciones están en constante amenaza por el desarrollo inmobiliario que se reclama en Hollywood.

Para recaudar los fondos, Martin tomó una serie de fotografías a más de 50 personas que acuden al sitio para alimentarse, y las compartió directamente en Instagram, añadiéndoles la historia de vida de cada uno.

A lo largo de su carrera Martin ha fotografiado a figuras como Barack Obama, Cate Blanchetty y George Clooney y ahora que se encuentra capturando el rostro de todos estos hombres y mujeres ha señalado que no hace diferencia entre ellos y las grandes celebridades.

Fotografío a todos de la misma manera. La misma iluminación, el mismo fondo en blanco, el mismo encuadre, la misma cámara, con la idea de tratar a todos de la misma manera, sin importar quiénes son o de dónde vienen, y para simplemente invitar a retirar las comparaciones entre rostros, agregó.

Las personas que acuden a estos centros y las que han participado en la campaña digital para recaudar fondos, también están recibiendo apoyo por parte de La Asamblea de Trabajo para Acumen, quien le ofrece a las personas en situaciones vulnerables, oportunidades de trabajo en empresas socialmente responsables que les permitan acceder a una mejor calidad de vida.

Como Nashon Omusula, de veintiséis años, quien creció en los barrios marginales de Nakuru en Kenia y actualmente trabaja como oficial de campo en la empresa de saneamiento Sanergy y también ayuda a transmitir todo lo aprendido a su comunidad sobre higiene y saneamiento; o Maria Joseph Mulu, que tiene ocho hijos y trabaja para una organización comunitaria que tiene como objetivo ayudar a los niños más necesitados de su aldea en Kenia.

Las fotografías de Schoeller y las historias de los dueños, han logrado recaudar cerca $70,000 desde el 17 de octubre, el Día Mundial de la Pobreza, siendo la meta $200,000 y actualmente se planea llenar varias galerías en la ciudad de de Nueva York con ellas.

La campaña inició el 17 de octubre y finaliza el el 28 de noviembre del 2017, tiempo en el que Jacqueline Novogratz, fundadora y directora ejecutiva del fondo de capital de riesgo sin fines de lucro Acumen , tiene la esperanza de que cambie la percepción de la gente sobre la pobreza y las personas afectadas por ella.

I was cooking my spicy beef stew for 150 people in the kitchen of @gwhfc today. With Joe Rienzi on my side anything is possible. He cooked Thanksgiving dinner for 1000 people almost singlehanded in 48 hours. He only slept for two hours. Imagine roasting 71 turkeys. Please support the Greater West Hollywood Food Coalition to help people get back on their feet. Donate or volunteer today @gwhfc. Link and details in bio. #martinschoeller #portraits #sycamoreandromaine #street #photography #streetphotography #feedthehungry #fighthunger #GWHFC #volunteer #give #giveback #nonprofit #losangeles #westhollywood #hollywood #communityservice #community #activism #homeless #makeadifference #filmphotography #filmisnotdead

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Este es el momento en que realmente necesitamos comenzar a vernos. Las fotografías de Schoeller hacen que esa visión sea posible. Cuando sacas a la gente de los barrios y los fotografías tal como son, te enfocas en los detalles de sus rostros, y realmente ves su humanidad venir, agregó Schoeller.

Te invitamos a conocer algunas de estas fotografías y conocer la historia detrás de cada una de ellas.

Martin: “You and your mom must be tight, sleeping in a tent together?” Donald: “Yeah it's cool. It's nice having somebody out here with me.” M: “I've read that there are close to fifty thousand people without housing in LA county. Just in LA.” D: “Wow.” M: “It's crazy, right? A whole town on the move basically. What is the hardest part of camping on the street?” D: “Lack of a shower. It's hard to stay clean. It's kinda disgusting, a lot of places. And finding a restroom 'cause nobody allows you to use their restroom unless you're a paying customer. And cops harass you a lot.” M: “Cops come and ask you to break down your tent?” D: “Yeah. Tell you, you have to move sixty gallons worth of stuff but you can't have any wheels to do it.” M: “You can't have wheels to do it?” D: “They took our shopping carts and threw them away while they were telling us we had to pack our stuff up and leave. Like… hmm, cool, we'll get right on that. We're not jumping through their hoops it seems like. So they're gettin' angry 'cause we wanna do things our way instead of their way.” . . . Please support the Greater West Hollywood Food Coalition to help people like Donald get back on their feet. Donate or volunteer today @gwhfc. Link and details in bio. #martinschoeller #portraits #sycamoreandromaine #street #photography #streetphotography #feedthehungry #fighthunger #GWHFC #volunteer #give #giveback #nonprofit #losangeles #westhollywood #hollywood #communityservice #community #activism #homeless #makeadifference #filmphotography #filmisnotdead

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Martin: “What happened that you ended up living on the streets for almost 20 years?” Anthony: “CIA. Me and the CIA bumped heads, 'cause I tried to take the CIA to court.” M: “What did the CIA do to you?” A: “This is the New York CIA. The CIA got my mom in the early '60s. Not purposely to be on my mom but to see what the blacks were doing with all those movements, the black movements. My mom had two jobs for Chase Manhattan and Federal Reserve at the same time in NewYork. And so they did a background check on my mom and found somethin' they didn't like and they wanted my mom out but they didn't wanna fire her, they just wanted my mom to leave the job. She was dealing with the money and they just didn't feel comfortable. But she was one of the best workers prior to the CIA steppin' in. Well, she was rather bull headed, wouldn't leave the job. So they said well okay, what's the the next best thing to get to my mom since she's not adhering? Her kid. And that's when I started to tell my mom, I was startin' to see things and things startin' to happen.” . . . Please support the Greater West Hollywood Food Coalition to help people like Anthony get back on their feet. Donate or volunteer today @gwhfc. Link and details in bio. #martinschoeller #portraits #sycamoreandromaine #street #photography #streetphotography #feedthehungry #fighthunger #GWHFC #volunteer #give #giveback #nonprofit #losangeles #westhollywood #hollywood #communityservice #community #activism #homeless #makeadifference #filmphotography #filmisnotdead

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Martin: “Where are you from?” Colleen: “Originally? All over. I mean I was born in Torrance, I lived in Linwood, South Gate, San Gabriel Valley. I became homeless in the end of 2007.” M: “You’ve been out on the street that long?” C: “I was off and on for eight years and then I got housing but I recently lost my housing and I’m back out on the streets while I’m looking for another place.” M: “What happened?” C: “Just drugs.” M: “What kind of drugs did you get into?” C: “Speed. Meth” M: “That seems to be the number one drug these days. Crystal meth. People say it’s not addictive, like heroin…” C: “Well it’s not physically addictive, no, but it does something to the… you know? There’s nothing physical actual like heroin or pills. There’s a lot of things that you can become actually physically addicted to. Alcohol, too. But meth, you don’t. But it’s psychological and I think that’s almost just as bad really.” . . . Please support the Greater West Hollywood Food Coalition to help people like Colleen get back on their feet. Donate or volunteer today @gwhfc. Link and details in bio. #martinschoeller #portraits #sycamoreandromaine #street #photography #streetphotography #feedthehungry #fighthunger #GWHFC #volunteer #give #giveback #nonprofit #losangeles #westhollywood #hollywood #communityservice #community #activism #homeless #makeadifference #filmphotography #filmisnotdead

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Martin: “How are you doing tonight?” Teddy: “I’m fine. I’m here, that’s half the battle, right?” M: “I like your attitude.” T: “Hopefully things will work out. I’ve got a job interview on Monday.” M: “What kind of job?” T: “For the city, maintenance, the county actually.” M: “I hope it works out. Many jobs pay so little that it’s even hard to afford an apartment.” T: “Right, yeah, that’s the problem, the apartments out here are insane, even if you move to the bad areas, you’re still looking at twelve hundred… you know. Depends how big your family is." M: "Where is your family?” T: “My wife works part-time, barely part time. But that money goes to babysitting and things for the kids.” M: “You don’t live with your family?” T: “She’s staying with a coworker and they’re tight. Yeah, it’s crazy the way things are. I’ll just stay here on the street." M: “How old are your kids?” T: “Nine, six and five. The five-year-old will be six on the 24th, Saturday, and the six-year-old will be seven on October the second. So for about a week they’re the same age." M: “So you see them all the time?” T: “Yeah, yeah. Oh yeah. Every day. I was there earlier today. My situation is different, I just need a job. A lot of people out here may have some drug problems or medical problems. That’s not who I am.” M: “That’s what I want to show with this project, everybody on the street is different." T: “Yeah, I just need a job. Yeah that’s my only thing. One job and a paycheck.” M: “I’m keeping my fingers crossed for you.” . . . Please support the Greater West Hollywood Food Coalition to help people like Teddy get back on their feet. Donate or volunteer today @gwhfc. Link and details in bio. . . . . #martinschoeller #portraits #sycamoreandromaine #street #photography #streetphotography #feedthehungry #fighthunger #GWHFC #volunteer #give #giveback #nonprofit #losangeles #westhollywood #hollywood #communityservice #community #activism #homeless #makeadifference #filmphotography #filmisnotdead

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Martin: “Alright Casey, sorry for the long wait." C: "Don’t apologize. I appreciate it." M: “Do you come to this food line sometimes?" C: “This is just my second time here. I’m recently homeless and I’ve only recently found out about these resources." M: “What happened?” C: “Combination of a divorce, a hospitalization, diagnosis of a heart condition, and economic job situation." M: “What is your job?” C: “I’m an attorney. Graduated top of my class from USC. My undergraduate degree was from UCLA, also with honors in philosophy. I was a partner in a huge established law firm. I’ve been practicing law for twenty-four years. The legal market underwent an upheaval so that it was really shaken up, a lot of people lost their jobs. There’s a glut of lawyers on the street now and someone my age finds it very difficult to be slotted into a firm. If you were to tell me that I would find myself sleeping at a bus stop or standing in a food line I would have laughed at you, I would’ve told you you were insane. It’s so difficult to understand that most of us live from paycheck to paycheck whether we realize it or not. And if you find yourself without your spouse, without your family, you find yourself separated for even an instant and that tether, it breaks, it cuts, and with no safety net, you end up like me. The very least, the reason, when I heard what you were doing, [very emotional] I think my life is over, I’m losing hope so quickly it’s not even funny. The least I could do, I thought, was maybe be a signpost to somebody, look at me and don’t let it happen to you. I don’t know what else I have to offer in this world.” M: “Oh man. I’m so sorry.” C: “I’m sorry” M: “No, no, no… it's.. so many people seem numb that I photograph.” C: “They’ve given up.The longer you’re out on the street, the longer you find yourself sleeping like this and eating like this, the harder it is to come back. And there comes a point in time where you can no longer be socialized. I’ve seen it. Where no matter what you do there is no more, there is no solution to the problem. And I’m afraid for every night more that I spend on the street that I’m going further away."

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Martin: “Debra, where are you from?” Debra: “I was born in Hollywood.” M: “In Hollywood, right here?” D: “Right. On my birth certificate it says Hollywood. I went to UCLA as an undergraduate. Went to graduate school in Jungian psychology. I went to work for Chuck Barris, if you know Barris Industries. He was the producer of The Gong Show and The Dating Game, the creator. So I was in the industry a while but… I ended up working up for my father as a recruiter for stockbrokers. And that’s what I’m aspiring to do again. And I’m living in Hollywood. I’m living in Los Feliz right now with my boyfriend. He’s in line too.” M: “He’s in the food line?” D: “Times are tough. They’ve never been so tough. Like, for recruiting, money was like… I didn’t understand the meaning of money. I would have enough money to do whatever the hell I wanted to do, go shopping in Beverly Hills. I mean kinda, only on their sales, Fred Siegel sales I’d go to. Now things are tough. You go to the food line to get good food." M: “This food coalition here, their food is great, They make it fresh. From scratch." D: “Oh my God… it’s a dream. And then we bring back like bananas to people and stuff." . Please support the Greater West Hollywood Food Coalition to help people like Debra get back on their feet. Donate or volunteer today @gwhfc. Link and details in bio. #martinschoeller #portraits #sycamoreandromaine #street #photography #streetphotography #feedthehungry #fighthunger #GWHFC #volunteer #give #giveback #nonprofit #losangeles #westhollywood #hollywood #communityservice #community #activism #homeless #makeadifference #filmphotography #filmisnotdead

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Acerca del autor

Kenya Giovanini

Comunicóloga en formación por la UTEL. Melómana, cinéfila y amante de la cultura pop. Ha desarrollado contenido para Revista Kuadro y actualmente trabaja como Asistente Editorial en Expokews, donde se encarga de curar el contenido más relevante sobre responsabilidad social, diseñar la síntesis diaria y crear contenido entretenido acerca de estos temas.