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Noticias

12 magníficas campañas de marketing social

El marketing social ha sido causa de múltiples debates e incomprensiones. Algunos señalan que es sólo una herramienta para lavar la cara de las empresas, otros lo confunden con marketing de social media y unos más lo enmarcan únicamente en marketing con causa. La realidad es que el marketing social es mucho más amplio.

El marketing social puede ser usado por empresas, por organizaciones o por gobiernos y es la disciplina que busca cambiar hábitos o actitudes en un sector determinado de la población. El marketing social puede tener diferentes formas, siendo el marketing con causa sólo una de ellas. Como cualquier otra ejecución de marketing debe tener objetivos, temporalidad, recursos e instrumentos de medición. A diferencia de una campaña de marketing tradicional, este tipo de ejecuciones también debe medir el beneficio social o medioambiental, de lo contrario caerá efectivamente en ser únicamente una herramienta mercantilista e incluso se puede resbalar hasta el socialwash o greenwash.

Enmarcado en lo anterior, les traemos 12 magníficas campañas de marketing social:

cambio-climatico
Cuando no tengamos invierno, lo extrañaremos: Greenpeace

 

 

 

consumo-responsable-alcohol
Cómo hacer una campaña contra el abuso del alcohol usando mingitorios

 

 

 

captura-de-pantalla-2012-01-10-a-las-1332
El marketing social no tiene que ser caro

 

 

 

cancer-de-mama
Campaña de marketing social en Hong Kong contra el cáncer de mama

 

 

 

alcohol-y-volante
Volante y alcohol, el juego de la ruleta rusa.

 

 

 

derechos-humanos
Gran creatividad en la defensa de los derechos humanos de las sexoservidoras

 

 

 

coca-cola-wwf
Coca-Cola y WWF desarrollan una cartelera que limpia el aire

 

 

 

440x4401307534762_ken
Ken rompe con Barbie por deforestadora

 

 

 

contaminacion-mares
Una ballena gigante hecha de basura

 

 

 

wwf-oso-polar
WWF salvando a los osos polares

 

 

 

gandhi
Si la letra con sangre entra, el país ha de estar leyendo mucho: anuncio social de Gandhi

 

 

 

images
Emotiva publicidad para Leaf de Nissan

 

 

 

grupo-modelo-sustentabilidad
Un modelo de sustentabilidad para Grupo Modelo: Hotel Save the Beach de Coronita

 

 

 

chopstick-tree
Los árboles que mueren por los palillos chinos

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