What makes up the corporate responsibility of the BBC?

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The fact that a driver is stupid and xenophobic television is not a crime … can not be blamed for his damaged mental state. The real problem is that a company like the BBC agree with their racist comments.

top-gear-xenophobicDuring the show Top Gear where James May, Jeremy Clarkson and Mark Hammond are the hosts, on January 30, in a clumsy way, referring to a Mexican vehicle, they joked saying: Mexican cars reflected national characteristics, saying they were ‘a lazy, feckless, flatulent oaf with a moustache, leaning against a fence asleep, looking at a cactus with a blanket with a hole in the middle on as a coat’.

Beyond demonstrating their ignorance, they insulted the ambassador of Mexico. Clarkson predicted they would not get any complaints because ‘at the Mexican embassy, the ambassador is going to be sitting there with a remote control like this [snores]. They won’t complain, it’s fine.’

Of course, the Mexican ambassador, Medina Mora, did not wait to make the relevant claim and send a letter of protest to the BBC demanding an apology for the comments “‘These offensive, xenophobic and humiliating remarks only serve to reinforce negative stereotypes and perpetuate prejudice against Mexico and its people.’

UK Embassy in Mexico said that maintains excellent relations with Mexico. The Embassy has distanced itself from the comments.

The problem here, regardless of direct insult to the Mexican ambassador, is corporate responsibility. In Mexico, for matters much less than that, TV hosts have been severely reprimanded for their companies. We can not conceive that a company in the United Kingdom, a country that fought against Nazism, allows these xenophobic comments which only show a gross ignorance on the part of the hosts.

The BBC is who should, at this stage, take control of the situation and set a public posture of a local incident that incompetence and irresponsibility of his colleagues, has become world news.

Maybe these “alleged” media professionals, in their infinite ignorance of the world, do not know the Universal Declaration of Human Rights, which provides the basis for many government and business agreements, and whose first article states: All human beings are born free and equal in dignity and rights.They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood.

Time to see what makes up the corporate responsibility of the BBC. At the moment looks bad, since the video of the insults was taken down from YouTube, claiming rights issues, however, there are many videos of Top Gear to remain in the network. Do they not understand that corporate responsibility must be open and not subject to secrecy? Mistake … big mistake.

The BBC express in it’s CSR site that “the company attaches great importance to its role as a corporate citizen. It seeks to meet the highest standards of social, ethical and employment practice.” Just words?

Again, it’s time to see what makes up the corporate responsibility of the BBC.

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2 Responses to What makes up the corporate responsibility of the BBC?

  1. Ricardo Stewart 2 febrero 2011 at 9:24 PM #

    All I can say is that I am very disappointed with the show’s hosts. A joke is acceptable but what they said is unacceptable.

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