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¿Cómo una empresa es un buen ciudadano?

Las empresas necesitan comportarse como buenos ciudadanos y ser acreedoras a la confianza de la comunidad en la que se hallan asentadas. Como hemos visto, la razón de ello es que ha habido una clara transferencia de una parte del poder tradicional del Estado a la empresa, y ésta, por tanto, debe asumir tal responsabilidad y comportarse como un ciudadano del mundo, respetar la comunidad en la que vive y operar y asumir una autodisciplina que hasta ahora en parte sólo se exigía a los estados.

La responsabilidad social afecta a toda clase de empresas, grandes y pequeñas, nacionales y multinacionales, industriales, comerciales, financieras y de servicios. Las iniciativas sociales son extraordinariamente variadas. Al proyectar y decidir sobre este tipo de iniciativas, los administradores y directivos han de tener en cuenta diversos factores según las características (tamaño, sector, localización, producto) de sus empresas. No existen normas universales y polivalentes de cómo se debe afrontar la responsabilidad social. Los textos sobre responsabilidad social ofrecen directrices amplias de lo que los consejeros y directivos en general deben considerar para adoptar sus decisiones, pero cada compañía debe actuar según sus circunstancias particulares.

Fuente: Ramón Mullerat, “En buena compañia. La responsabilidad social de las empresas” p.104-105, 2007

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