Boston Red Sox Named First Recipients of Commissioner’s Award for Philanthropic Excellence
25 noviembre 2010
Center member Major League Baseball and Baseball Commissioner Allan H. (Bud) Selig have named the Boston Red Sox as the inaugural recipients of the Commissioner’s Award for Philanthropic Excellence, which was created to recognize the charitable and philanthropic efforts of an MLB Club. The Red Sox will be acknowledged for their work with the “Red Sox Scholars” program, which is administered by the Red Sox Foundation and creates educational opportunities for inner-city youth. The Red Sox Foundation will receive a $10,000 grant from Major League Baseball for this recognition.
“I am enormously proud of the charitable efforts made by all 30 Clubs this season. Their contributions have made a significant impact in communities across the country,” said Commissioner Selig. “I congratulate the entire Boston Red Sox organization, and particularly the Red Sox Foundation, for their commitment to the future of hundreds of young people from the inner-cities of Boston.”
The UN Global Compact celebrates 10 years of what?
25 noviembre 2010
By CSRwire Contributing Writer Elaine Cohen
The UN Global Compact has grown from strength to strength during the past 10 years since its founding by the legendary Kofi Annan. There are some who say it’s a weak and ineffective organization. Others say differently.
In 2010, the United Nations Global Compact (UNGC) celebrates 10 years of activity with the publication of a mammoth International Yearbook with 191 pages, listing milestones, achievements, global issues of the time and best practices of 45 UNGC business participants, who also pay for its production. The Yearbook opens with an array of congratulatory messages from the global ‘who’s who’ of political and NGO leaders, all of whom concur the Global Compact has played a crucial role in advancing responsible business practices. In 2000, when a handful of companies and NGOs got together at the invitation of Kofi Annan, corporate social responsibility (CSR) “was a fairly disentangled phenomenon,” writes Prof. Andreas Rasche in the Yearbook. “Through its 10 universal principles, the Global Compact structured the debate without being overly regulative and thereby destroying the possibility for innovation.” The 10 principles act as a “moral compass,” especially for SMEs, which “play a pivotal role when thinking about how to implement corporate responsibility practices in the local context.”
Green Website Finds Sustainable Model in Creating Custom Ads
23 noviembre 2010
Mother Nature Network Attracts Coca-Cola, Aflac, AT&T to Its Sponsored Channels
A couple years ago Joel Babbit, the veteran Atlanta ad executive, traded in his Porsche 911 for a Honda Civic Hybrid, and it is not just his car that moves a little slower these days.
“I can tell you I get treated much worse at the valet stand,” said Mr. Babbit, who sold his agency, 360, to Grey Global Group in 2002, and stayed on with Grey. “I stand in line with my ticket a lot longer.”
While his new car may not turn heads, his new venture that prompted the purchase is. Mr. Babbit left Grey to launch Mother Nature Network, an environmental website targeted at mainstream consumers that went live in the first week of 2009. The co-founder of the site is Chuck Leavell, the keyboardist for the Rolling Stones and an avid environmentalist, while James Berrien, former publisher of the Forbes Magazine Group, serves as chief operating officer and Emily Murphy, who has worked as an editor and producer at USA Today, National Geographic and CNN, serves as managing editor.
Going Green and Going Social: Why Companies Fail at Both
19 noviembre 2010
Here’s What You Can Learn From Pepsi, Ford and IBM
Social media has forever changed the way companies communicate. The world of marketing, PR and advertising get it, yet communications professionals tasked with telling the public about their company’s planet- and life-saving corporate social responsibility (CSR) and sustainability initiatives too often ignore social media altogether.
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Why Unilever Wants You to Spend Less Time Showering
16 noviembre 2010
Company Unveils 50 Sustainability Goals to Reduce Environmental Impact
David Lewis, president of Unilever Americas, would like the average American woman to spend less time in the shower.
It’s nothing personal, and it might even seem counterproductive for a guy who sells soap. But that hot water women use during the 10 to 12 minutes they ordinarily spend showering is by far the biggest piece of the carbon footprint for Unilever’s soap and shampoo brands. And as of today, Mr. Lewis is on the hook for helping Unilever cut its environmental impact in half by 2020, including impact from consumer use.
Obama calls for India to become permanent member of U.N. Security Council
8 noviembre 2010
Obama backs India bid for UN Security Council seat
President Barack Obama on Monday backed India for a permanent seat on the U.N. Security Council, a dramatic diplomatic gesture to his hosts at the end of his first visit to this booming nation.
Obama made the announcement in a speech to India’s parliament on the third and final day of his stay. In doing so, he fulfilled what was perhaps India’s dearest wish for Obama’s trip here. India has sought permanent Security Council membership for years.
ProLogis Renewable Energy Starts Second Tranche
3 noviembre 2010
Today, the companies announced that they have signed new roof leases for the second tranche of the master agreement that covers 4.8 million square feet of roof space across eight buildings.
“With these projects underway, we have now doubled our global renewable energy portfolio from 25 MW to approximately 50 MW,” said Drew Torbin, vice president of renewable energy for ProLogis. “As we approach our 100-MW goal with SCE, we’d like to extend our appreciation to the utility for our longstanding partnership and for the joint synergies we have in advancing rooftop solar as one of the best ways to generate utility-scale, clean power.”
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Breast Cancer Seen as Riskier With Hormone
20 octubre 2010
Hormone treatment after menopause, already known to increase the risk of breast cancer, also makes it more likely that the cancer will be advanced and deadly, a study finds.
Women who took hormones and developed breast cancer were more likely to have cancerous lymph nodes, a sign of more advanced disease, and were more likely to die from the disease than were breast cancer patients who had never taken hormones.
The increased risks were relatively small and are not fully understood. But previous research has found that hormone treatment can cause delays in diagnosis by increasing breast density, making tumors harder to see on mammograms. Delayed diagnosis may increase the risk of death.
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Gates Foundation Launches Fund for Education Technology
20 octubre 2010
The Bill and Melinda Gates Foundation announced a $20 million round of funding Monday for technology projects that can help boost the number of students who finish college.
The Microsoft founder has long sought to bring business-style competition to philanthropy. This time, his foundation is tackling college education, launching a competition called the Next Generation Learning Challenges that will give grants of $250,000 to $750,000 for education technology that helps students get into college and then graduate.
“We’re living in a tremendous age of innovation,” Gates said in a statement. “We should harness new technologies and innovation to help all students get the education they need to succeed.”
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High Battery Cost Curbs Electric Cars
20 octubre 2010
Unlike Other Devices, Power Packs Possibly Lack Major Economies of Scale
The push to get electric cars on the road is backed by governments and auto makers around the world, but they face a big hurdle: the stubbornly high cost of the giant battery packs, which can account for more than half the cost of an electric vehicle.
Both the industry and government are betting that a quick takeoff in electric-car sales will drive down the battery prices. But a number of scientists and automotive engineers believe cost reductions will be hard to come by.
Unlike with tires or toasters, battery packs aren’t likely to enjoy traditional economies of scale as their makers ramp up production, the scientists and engineers say.
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