Going Green the Smart (and Legal) Way
11 Marzo 2010
Unless you’ve been living under a rock in a remote part of the ever-dwindling rain forest, you know that a sure-fire way to get consumers to pay more for your products even in these difficult times is to make some “green” claims. And if you can time your ads to coincide with events such as Earth Day or convince the federal government to expedite the review for your green technology patent all the better. Bonus points for naming an actual shopping day “Green Monday” or changing the color of your logo to green.
But before jumping on the green bandwagon, it’s important to do your homework. Last summer, the Federal Trade Commission issued complaints against Kmart, Tender Corp. and Dyna-E International for making false and unsubstantiated claims of “biodegradability.”
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ProLogis renewable energy announces new rooftop solar project in portland totaling 2.4 MW
3 Marzo 2010
Covering 906,000 Square Feet, New Project With Portland General Electric Will Become Largest Rooftop Solar System in the Pacific Northwest
ProLogis (NYSE: PLD), a leading global provider of distribution facilities, announced today a second solar project in Portland, totaling 2.4 megawatts (MW). Once completed, this project will be the largest rooftop solar system in the Pacific Northwest.
“We have made tremendous progress on our global rooftop solar program,” said Drew Torbin, vice president of renewable energy for ProLogis. “We continue to see demand for our rooftops because they are ideally suited for solar installations and are immediately available for that purpose. This increased interest from utilities and investors demonstrates that large-scale distributed generation is a real solution for today’s renewable energy needs.”
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Top U.N. Climate Official Says He Will Resign
19 Febrero 2010
Top U.N. climate change official Yvo de Boer told The Associated Press Thursday that he was resigning after nearly four years, a period when governments struggled without success to agree on a new global warming deal.
His departure takes effect July 1, five months before 193 nations are due to reconvene in Mexico for another attempt to reach a binding worldwide accord on controlling greenhouse gases.
De Boer is known to be deeply disappointed with outcome of the last summit in Copenhagen, which drew 120 world leaders but failed to reach more than a vague promise by several countries to limit carbon emissions and even that deal fell short of consensus.
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The Most Influential Cause Marketing Campaigns
11 Febrero 2010
Thousands of programs designed to do well by doing good have been launched by businesses and nonprofits over the last 30 years. Many have been short-term and pedestrian, while others have been inspiring and impactful.
As we enter a new decade, I’ve tried to identify the most influential cause marketing campaigns. My hope is to educate and be educated by inspiring a dialogue on the most outstanding work in this field.
1. American Express Statue of Liberty Restoration (1983): During a three-month period, American Express offered to contribute 1 cent for each card transaction and $1 for each new card issued and backed the offer with a substantial media campaign. The effort raised $1.7 million to restore the statue and Ellis Island, moved the needle for Amex’s business and gave birth to the field of cause marketing.
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Thanks to New Orleans Saints, City Hopes Positive Media Exposure Will Help Boost Local Economy
9 Febrero 2010
Who was the real marketing winner of Super Bowl XVLI?
Not Saints quarterback Drew Brees, despite his record-tying 32 pass completions. Not defensive back Tracy Porter, though his interception return for a touchdown sealed the victory. Not coach Sean Payton, for his risk-filled decision to start the second half with an onsides kick.
All of them have endorsement potential, of course. But there was only one true, clear-cut marketing winner Sunday night as the confetti flew and the trophy was awarded.
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UN Global Compact and BSR Launch Project on Supply Chain Sustainability
8 Febrero 2010
The United Nations Global Compact and BSR (Business for Social Responsibility) have launched a joint project to develop strategic guidance materials for business on the implementation of the Ten Principles in supply chain programmes and operations. This work was officially kicked off at a first meeting of the new Global Compact Advisory Group on Supply Chain Sustainability held in Oslo, Norway, on 26-27 January 2010.
Hosted by Telenor Group, the meeting of the Advisory Group on Supply Chain Sustainability brought together more than 20 representatives from business and civil society to explore a range of approaches for sustainable supply chain management. The group was established to ensure that guidance for UN Global Compact participants on the topic is robust and addresses their needs. At the meeting, practical experiences were shared by representatives from Telenor, CEMEX, Volkswagen, Nestle, Inditex, Nokia Corporation and IKEA.
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New report shows increase in uptake of GRI reporting in the S&P 100
4 Febrero 2010
The latest edition of the annual Sustainable Investment Research Analyst Network (SIRAN) commissioned report - ‘S&P 100 Sustainability Reporting Comparison’ - shows a marked increase in the number of firms issuing GRI reports.
• The number of Standard and Poors (S&P) companies producing sustainability reports with performance data has increased by over a third in the past year.
• Since 2004, the number of companies making reference to GRI in their sustainability reports has more than doubled from 24 to 55 of the S&P 100.
• In 2009, the number of S&P 100 companies reporting according the GRI Guidelines increased by 25% on the previous year
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Coca-Cola Goes Completely Green at Olympics
2 Febrero 2010
When the Vancouver Olympic Games kick off on Feb. 12, visitors will find café furniture made from pine-beetle-salvaged wood, drink out of bottles made from 30% plant-based materials, and their beverages will be delivered via hybrid vehicles and electric cart. All are elements of Coca-Cola’s first zero-waste, carbon-neutral sponsorship.
he effort has been years in the making, beginning with a relatively simple recycling effort for the Athens Olympic Games in 2000. Since then the company has layered in additional elements, like environmentally friendly coolers and shirts made out of plastic bottles.
“The world is evolving. The focus of the consumer is also changing,” said Thierry Borra, Coca-Cola’s director-Olympic Games management. “One thing that we know from the research is that sustainability is important to all of our customers and consumers. It has an impact on how consumers are perceiving our brand.”
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