Pursuing a Passion: Global Citizenship
25 Agosto 2010
Wunderman’s Daniel Morel on Building a School in Laos
Every so often, something striking happens that has a profound impact on one’s view of the world. It happened to me when Geoff Collins, Wunderman’s now-retired office head in Bangkok, told me about his motorbike trip along the Mekong River in Northern Laos. He and his brother witnessed how the lack of educational resources seemed to be a severe disadvantage to residents in the area, so they decided to volunteer their time to help a village during their stay.
This village had no roads, cars, phones or reliably distributed electricity and, making it even more difficult for Geoff, no one there spoke English. Hearing Geoff’s story, I became captivated by his mission, which in turn became my own.
Why Social Media Is Vital to Corporate Social Responsibility
13 Agosto 2010
Social media has begun to play a key role in how companies shape their corporate social responsibility (CSR) policies and present themselves as good corporate citizens. The standard for CSR is being redefined and is evolving as a driver of innovation. The bottom line is now three-fold, and is centered around people, planet, and profit. As business leaders strive to build more sustainable and socially responsible entities, formal social media strategies are becoming paramount.
Wal-Mart Seeking Control of Inbound Supply
4 Agosto 2010
As the business world actively pursues improvements in the supply chain, many companies are also taking an active role in managing their inbound logistics and outbound distribution processes. These comprehensive business sustainability programs include not only internal company operations but strategies to address processes that extend beyond the physical boundaries of the business. Many larger corporations, like Wal-Mart, are addressing the need for efficient, cost-effective, and minimal impact supplier distribution systems.
Leer más
U.S. regulators lack data on health risks of most chemicals
2 Agosto 2010
This summer, when Kellogg recalled 28 million boxes of Froot Loops, Apple Jacks, Corn Pops and Honey Smacks, the company blamed elevated levels of a chemical in the packaging.
Dozens of consumers reported a strange taste and odor, and some complained of nausea and diarrhea. But Kellogg said a team of experts it hired determined that there was “no harmful material” in the products.
Federal regulators, who are charged with ensuring the safety of food and consumer products, are in the dark about the suspected chemical, 2-methylnaphthalene. The Food and Drug Administration has no scientific data on its impact on human health. The Environmental Protection Agency also lacks basic health and safety data for 2-methylnaphthalene even though the EPA has been seeking that information from the chemical industry for 16 years.
Leer más
Academic Leaders at UN Forum Call on Business to Better Balance Social and Economic Objectives
15 Julio 2010
Educators and administrators from 37 countries, meeting at the second UN Global Forum on Responsible Management Education, have called on business leaders to better balance social and economic objectives and encouraged management education to prepare future leaders for this challenge. At the end of the conference, participants representing business schools and other academic institutions encouraged business to emphasize societal value just as much as its commitment to shareholder return.
Assuring their support for researchers, task forces and associations dedicated to the globalization of business education and development of effective leaders, academic leaders participating in the forum have reaffirmed their commitment to the Principles for Responsible Management Education (PRME). The UN-backed initiative was launched in 2007 to better prepare current and future organizational leaders for their dual roles as economic developer and societal servant.
ProLogis Builds Houses, Changes Lives
6 Julio 2010
Out of ProLogis Mexico’s relationship with Margarita Zavala de Caldéron, first lady of Mexico, came a social responsibility program the team developed in partnership with the Mexican organization, DIF. DIF’s mission is to implement, apply and give dimension to public policies in relation to social assistance in Mexico.
ProLogis Mexico worked with DIF to design a project that fits in with ProLogis’ community engagement efforts and combines employee involvement with financial support.
To start off, ProLogis visited children who are part of the program called De la Calle a la Vida, focused in creating better living conditions and more opportunities in Mexico, providing children with incentives to grow.
How to Get the Social-Media Generation Behind Your Cause
28 Junio 2010
For Young Adults, Activism Can Be Hitting ‘Like’ on Facebook, but Brands Can Use This to Their Advantage
Once social activism meant protest marches, civil obedience and sit-ins. But for today’s 20-somethings -sometimes called “slactivists”- supporting or denouncing a cause is as simple as hitting the “like” button on Facebook or posting a hashtag to Twitter. And that’s often where it ends.
But that can also be where it begins, if marketers use social-media tools widely to get young adults more heavily involved in their cause-marketing efforts. For this demographic, sharing information about causes and social issues they feel passionate about is the first step to getting involved in a more concrete way, such as donating money or time, according to a study by ad agency TBWA/Chiat/Day.
Leer más
GRI and UN Global Compact Forge New Alliance
25 Junio 2010
In a historic alliance the world’s two largest corporate responsibility initiatives have joined forces to build a universal framework for corporate sustainability performance and disclosure, aiming to transform business practices on a global scale.
Under the terms of a Memorandum of Understanding signed on 28 May 2010, GRI, subject to due process, will integrate the Global Compact’s ten principles and issue areas centrally in the next iteration of its Sustainability Reporting Guidelines. At the same time, the Global Compact will adopt the GRI Guidelines as the recommended reporting framework for companies to communicate on progress made. The two initiatives will also join forces to develop guidance on the use of GRI for the Global Compact and collaborate at the local level on outreach and training.
Leer más
UN Secretary-General Engages Business Leaders to Renew Public Trust, Advance Global Investment and Anti-poverty Goals
24 Junio 2010
Global Compact Leaders Summit brings together more than 1,200 leaders from business, civil society and governments to assess state of corporate responsibility and chart course towards new era of sustainability
More than one thousand corporate leaders from around the world were urged by UN Secretary-General Ban Ki-moon to lead a “race to the top”, embracing openness, anchoring profit-making in social principles and favouring long-term horizons over pursuit of short-term profits.
The Secretary-General was joined by New York Mayor Michael Bloomberg at the opening of a two-day international summit of business and civil society leaders, sponsored by the UN’s Global Compact, the world’s largest voluntary corporate responsibility initiative.
The greatest needs exist in the developing world, the Secretary-General said, but that is also where some of the greatest economic dynamism is coming from.
McDonald’s highlights sustainability practices on new interactive website
23 Junio 2010
From turning cooking oil into bio-fuel and potatoes into gas, McDonald’s Corporation is employing a variety of sustainable practices in its supply chain and restaurants. These practices are highlighted in the “Global Best of Green”, updated from 2009, and the “Best of Sustainable Supply”, both of which can both be accessed or downloaded as PDFs at a new interactive website.
“These best practices illustrate that McDonald’s and its suppliers are committed to continuously improving our sustainability performance. We have scores of “green laboratories” that are developing and testing environmental innovations that can be shared across the company and scaled where it makes sense, “said Bob Langert, vice president of Corporate Social Responsibility.
Leer más
- Platica con Expok en redes sociales
